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4. 404 pages

 404 pages
=========

Updated 5 days ago · 1 min read

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Overview
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A 404 page appears when someone reaches an address that does not exist on your site; the number is the standard web code for "not found". It happens most often when a link is typed incorrectly, or a page has been moved or deleted without a redirect put in its place.

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What visitors see
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Visitors see a plain page in the site's own design: the usual header, menus and footer, a breadcrumb, the heading **Page not found** and the line *The requested page could not be found.* There are no suggestions or links on the page itself, so a visitor has to use the menus or search to carry on. That is why a redirect is the better fix.

![The Page not found page a visitor sees, with the heading and its one-line message outlined in red below the site header.](/storage/8Csso7YBbC4UGF2YNTJfPbr5nidRfHOeTN0XT67P.png)

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Keeping 404s to a minimum
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A 404 page is a dead end for a visitor, so the fewer they hit, the better. If you move or rename a page, add a redirect from its old address so existing links and bookmarks keep working, and use the 404 report to see which broken addresses people are actually hitting. See [**Redirects and broken links**](/articles/redirects-and-broken-links).

  Related articles 
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- [ Page addresses → ](/articles/page-addresses)
- [ Redirects and broken links → ](/articles/redirects-and-broken-links)

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